web site design

of course everybody wants their web site to look great. But looks aren't everything: on the web they don't even get you through the door.

a web site design should involve all of the following: artistic design, optimized download size, cross-browser compatibility, standards-validated html, quality content, search engine optimization, usability and accessibility. These features are roughly in the order that designers, from inexperienced towards professional, will use in developing your web site. The mark of a professional's work is the understanding and incorporation of all these facets of web design.

you might assume that including all of these features means a huge jump in cost, but this just isn't true (at least not with us). It is simply a product of experience, skill and attention to detail.

the difference

the benefits of a professional web design are significant. They make the site more search engine friendly, resulting in higher placement in Google, Yahoo, etc. They are also cross-browser and cross-device (i.e. mobile phones) friendly, reducing the risk that you will alienate a segment of your audience. They more closely conform to government regulations, and make it easier for people with disabilities to visit you online.

Photo of the woman with color swatch

design is only the first step