as viewed from the trenches
- August 7, 2009
- design for your customers, not your competition
When we site down with a client for the first time, I always brace myself for the revelation that the website design they are dreaming of is based upon a montage of competitor's sites. On the surface this appears to be an acceptable, even reasonable assumption to make. After all, they are trying to convey a similar image, product and professional image as you, so it makes sense to base your competitive design upon what they are doing...
... or does it?
Read More- By Grant
