putting a voice to the face
I fought the idea of a 'professional blog' for a long time. Dangerous, I thought. How can I be honest, look honest, feel honest? We are after all a business, and sometimes it's hard to fight the need to market yourself and your work. The irony of course is that I recommend Blogs to a lot of our clients.
It took my intern to remind me that in business (as in life), you can't control how people interpret what you say, so it's best to just be yourself and let the chips fall as they may. Leave it to our youngest to educate us older hands.
I recommend them to my clients because they give a site personality, a more human voice to the often dry market-speak that we can't help but inflict upon one another on our web pages. And so far they have worked out well for all our clients (save one, who never did quite get the concept and treated it like an advertising board ... you can't win them all).
I finally decided that given how passionate we get about what we do, it would be far better for us to have a place to chat about how we see the industry, our work with clients, and for that matter whatever passes itself off as interesting. I'm sure that I'm probably going to be the one who posts the most often here, and perhaps one day we'll get really organized and include some greater goals like tutorials or essays, but for now we'll just use it as a window into the daily workings of a website design / development house.
And if it isn't interesting, at least we'll keep it real.