case study » EcoChic Home Transitions
Diana, president and owner of EcoChic Home Transitions, asked us to create a website that reflected her personality and the spirit of the business; something that was visually interesting but at the same time easy to use, navigate and maintain.
Diana had a set of existing marketing materials that she was happy with, and based upon that work we created a site that had a textured, "touch-and-feel" quality that tied her work in home decor and design to the website.
Within this framework, we constructed a platform from which she could communicate to new and existing clients. The Content Management System includes features for EcoChic to maintain an ongoing newsletter distributed both to subscribers and available online. We also integrated a Blog for the company to share ideas, experiences and anecdotes.
Finally, we put a lot of work into making sure that the site was relatively easy for Diana to maintain. The CMS gives her the ability to manage content incrementally with a wide variety of display and layout templates to choose from.
